Resperfuma colaborates with Parfums de Marly to develop their in-shop “Olfactory Experience” and reveal the secrets of the most emblematic ingredients of Haute Parfumerie. Enter into the perfumer’s lab, and get a glimpse of his life, discover the scent of raw ingredients and their history before being a creation of the Maison.
MARKETING STRATEGY | MARKETING ROADMAP (Ingredients)
CONTENT CREATION | STORYTELLING
EXPERIENCE AND EVENTS | TRAINING (In-shop experience)
Resperfuma has collaborated with Barbara Adelmann, founder and owner of the luxury niche perfume brand Fabbrica Della Musa.
During this partnership we had the privilege of working on the existing 6 fragrance collection. Together with Barbara Adelmann, we adapted the brand platform and articulated the story of the brand and the collection. Our agency integrated this narrative into compelling visuals, illustration, photography and retail design. To strengthen the brand’s presence on social networks, we created the Instagram account and produced content up to December 2023.
CREATION l BRAND PLATEFORM CONTENT, STORYTELLING, PHOTOGRAPHY, GRAPHIC DESIGN
COMMUNICATION (until december 2023) l SOCIAL MEDIA, TRADE PRESS
EXPERIENCE AND EVENTS l RETAIL DESIGN
Santanol and Resperfuma embark on a long-term partnership to address marketing strategies, design the mid-term marketing road-map with rich and dynamic content, and one-year communication plan. Offering an externalized full service marketing support, Resperfuma works hands in hands with Santanol to develop the company’s awareness: press releases, speakers in conferences, exhibitors in international trade shows, key interviews, dedicated articles, advertizing…
MARKETING STRATEGY | COMPANY PURPOSE AND VISION, MARKETING ROADMAP
CONTENT CREATION | ART DIRECTION, GRAPHIC DESIGN, PHOTOGRAPHY
COMMUNICATION | TRADE PRESS, ADVERTORIAL CAMPAIGNS
EXPERIENCE AND EVENTS | BOOTH DESIGN, CONFERENCE
BLH entrusts Resperfuma with the design of a new logo and complete revamp of the brand identity. The launch was supported by a communication plan including a press release written in French and English and trade press advertizing campaign.
CONTENT CREATION | LOGO & VISUAL INDENTITY
GRAPHIC DESIGN COMMUNICATION | ADVERTORIAL CAMPAIGN
Resperfuma joins Verger Naturals on a long-term partnership to align the marketing strategy with a marketing road-map and communication plan. Resperfuma conducted a marketing audit and proposed an activation plan. This includes presence in an exclusive perfumery ingredients’ book, exhibiting in international trade-shows, designing and producing harmonized marketing supports such as ingredients marketing cards, catalogues…
MARKETING STRATEGY | COMPANY PURPOSE AND VISION, MARKETING ROADMAP
CONTENT CREATION | VISUAL IDENTITY, COPRORATE TEXTS, GRAPHIC DESIGN, CATALOG
COMMUNICATION | TRADE PRESS, ADVERTORIAL CAMPAIGN
EXPERIENCE AND EVENTS | BOOTH DESIGN
In collaboration with Expressions Parfumées Dubai team and marketing teams, Resperfuma designed and delivered two turnkey booths for Beauty World Saoudi and Beauty World Middle East 2022.
EXPERIENCE AND EVENTS l BOOTH DESIGN
For Jasmine Concrete, we design and deliver turnkey booths for the company’s exhibition at a French trade show. Every year is a new and exciting challenge featuring a hero natural ingredients across the atmosphere of the stand.
EXPERIENCE AND EVENTS l BOOTH DESIGN